Interesting title, eh? Here’s what I mean….for those of you who do not watch much TV, there is a great show called Kitchen Nightmares that stars the iconoclast f-bomb dropping Brit Chef Gordon Ramsay who takes on the tasks of helping a restaurant improve their food/menu/service and become a success. In full disclosure, I like the show and have watched all 5 of it’s seasons with glee and horror at what gigantic tasks he faced down….and how well he did.

Suffice it to say in the full 5 first seasons, he helped every single restaurant get better – except for one…Amy’s Baking Company in Scottsdale, AZ and that one blew up in such a major way that it has become the absolute touch-stone for BAD BAD management of the restaurants online reputation!




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