Mobile Marketing Can No Longer Be Ignored by B2B

Mobile Marketing Can No Longer Be Ignored by B2B Avatar Posted by jonmikelbailey under Online Marketing
From 1225 days ago
Made Hot by: sundaydriver on June 23, 2013 3:12 pm
In a recent post from BtoB Magazine, stats show that mobile is fast becoming a priority for Business to Business companies or B2B.

Business to Consumer or B2C organizations have been using mobile for some time now. They’ve been developing apps, implementing SMS campaigns (text messages) and adding QR Codes to posters and product labels.

B2B has lagged behind a bit but it’s becoming clear that this is no longer an option. In the post, Lisa Collins, interactive marketing manager at building products company USG Corp, states “we know people are using numerous mobile devices to access content, so we are using more analytics to determine if we need to make certain content mobile-friendly.”

The article also highlights some very interesting numbers…


Written by jonmikelbailey
1221 days ago

I couldn't agree more!

Written by HeatherStone
1222 days ago

Hi Jon-Mikel,

Actually, I think you could argue it can no longer be ignored by anyone. There are some pretty impressive projections coming from the Mobile Marketing Association and other places giving us some idea of just where mobile driven sales may be going in the near future. It's time to get on board. Thanks for sharing this post with the BizSugar community.

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