Mobile is Now a Mainstream Marketing Channel

Posted by jonmikelbailey under Online Marketing
From http://www.woodst.com 4156 days ago
Made Hot by: Squawk Media on December 13, 2012 12:42 am

Our clients ask us how to effectively market to mobile devices. To them it is the wild west. In the same way a web site was new and scary 10 or 15 years ago, mobile is that scary beast now. Plus there is a lot of confusion and misinformation out there about what mobile marketing is.

This post aims to clear up some of this up for you. Specifically, I’ll talk about responsive design and mobile micro-sites. First, I think there is some confusion between the two, so let’s clarify that…

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Comments

Written by HeatherStone
4156 days ago

With the number of mobile devices out there, it's a good idea to simply think of this as a necessary consideration for your Web presence. If you have Web sites that are already mobile friendly, just take a look at the stats and look at the number of visitors accessing your pages through a mobile device. How big a percentage of your audience do they make up? This is the percentage you might well have lost without a mobile presence and may be the percentage of your potential audience you're loosing right now on any of your sites that aren't mobile friendly. Thanks for sharing this post with the BizSugar community!

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