Before you can measure social media ROI you first need to define what you want to accomplish by setting SMART (Specific, Measurable, Attainable, Realistic, and Time-Bound) goals. In addition to being SMART, your goals also need to be tied to an impact on sales.

As I discussed in my previous blog post about social media and ROI, decision makers don’t care about engagements or conversations. They care about how your allocation of resources has either added to the bottom line $$$ or provided a cost savings.

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Comments


Written by tiroberts
468 days ago

Great piece. It can be rather difficult to rather ROI in social media, especially if you don't have any clear goals in mind. I've not been able to effectively measure my ROI in social media and you've done a great job at breaking down how to effectively do so.

Thanks for sharing your post with our bizsugar community.

Ti



Written by bigmoneyweb
474 days ago

Definitely, nothing can beat setting of achievable goals, it will not only propel you to do the work you want to do but, it will also make it easier for you. It's good to be setting goals for anything we want to do and, social media is not exceptional. Thanks for sharing this with the community.

Val



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