Measuring ROI of your social media marketing IS possible. You can focus your efforts on building a network of engaged, active customers AND you can measure how social media affects the bottom line. Also because social media is NOT free (see the diagram below) it is important to demonstrate this tactic’s contribution to the bottom line in order to keep C-Level management happy and the budget allocations for social media flowing. So why then are 84% of social media programs not measuring ROI? I think it’s due in part to a lack of understanding about the fundamentals of ROI.





Comments


Written by HeatherStone
1573 days ago

Steve Schmidt.

Measuring the impact of social media is getting easier everyday with emerging analytics tools. Thanks for sharing this awesome post with the BizSugar community.



Log in to comment or register here.

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
Subscribe

Bernd Geropp @MoreLeadership Engineers Business Success

With a background in engineering, Bernd Geropp founded his first company, a German tech firm, at age 32 with a … More
Editor's Picks


Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
Share your small business tips with the community!
It's time to up your game with video on BizSugar!