Online brand marketers seem to be somewhat blinded by this measure and this appears to be largely a hangover from the early days of the net when the pure novelty and the potentially serious ramifications of the “click through” first dawned upon us. In the world of direct response marketing, it seems that more tangible measurements have greater importance.
Measuring Marketing Success With More Than Just Click Through Rates
Posted by stillwagon428 under Online MarketingFrom http://www.blogtrepreneur.com 5378 days ago
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