He’s back! Superman has returned again in the new film “Man of Steel”. It can’t be easy for Warner Bros. to revamp the Superman brand every couple of years and yet they successfully have. “Man of Steel” is second only to “Iron Man 3” in first weekend box office revenue. So how do they do it?
Marketing Lessons Learned from the "Man of Steel"
Posted by Copysugar under Online MarketingFrom http://www.garrettspecialties.com 3934 days ago
Made Hot by: robinandy58 on July 17, 2013 3:15 pm
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Thank you for sharing!
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I just saw Man of Steel about 3 weeks ago in 3D and it was a truly awesome movie!
I like your take on the marketing lessons that can be learned from Superman. I agree with all of your points, especially being fast, memorable and rebranding.
I went through a re-branding in the very beginning of my blog relaunch last year. I'm glad I decided to pivot so quickly because I think that if I hadn't my overall business would have suffered because of it.
I think that my current brand is rather memorable and does well for clearly stating what my blog is about and the purpose of my content and products.
Speed in marketing is also important as well. Within the first 6 months of my blog relaunch I saw that I was going to have to make some changes if I the full purpose of why I relaunched my blog was going to be fulfilled. So I decided to create my own products, rather than sticking with the affiliate marketing model. I quickly executed my plan and it's doing rather well.
You have a great blog here, Arleen; I'm loving what I've seen and read so far. I'll be sure to share this post with my social circle.
Keep the great content coming and I look forward to connecting more with you soon.
Ti