When it comes to marketing, you’d have to first realize that there has been a TON of material written on same about every conceivable strategy and tactical methodology over the past 100 years. Add in digital thinking too and that TON has grown considerably – and just last week, Google themselves published a great new e-Book on ZMOT or “Winning the Zero Moment of Truth” and I thought it important enough to feature here today.



Sponsored Content

Who Voted for this Story



Comments


Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Carol Amato @Carol_Amato_ Brings Experience to Business

Carol Amato launched her business career the old fashioned way, starting from the ground up. Right out of high … More
Editor's Picks

Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?