When it comes to marketing, you’d have to first realize that there has been a TON of material written on same about every conceivable strategy and tactical methodology over the past 100 years. Add in digital thinking too and that TON has grown considerably – and just last week, Google themselves published a great new e-Book on ZMOT or “Winning the Zero Moment of Truth” and I thought it important enough to feature here today.



Sponsored Content

Who Voted for this Story



Comments


Log in to comment or register here.

Learn How to Build a Firm Benefits Foundation

While health care reform hasn’t gone into full swing mode yet, your business can lay a firm foundation for 2015 by following …
Subscribe

Gee Ranasinha @KEXINO Pictures The Future of Business

Gee Ranasinha has always had a good eye both for great photographs and for future trends in business. Today, Ranasinha … More
Editor's Picks

Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!