More than 50% of images in promotional emails are routinely blocked by email and webmail programs, but many marketers are still sending image-based emails that do not render well as text-only.
Most retail email marketers (57%) send largely image-based emails, even though they have higher spam scores (and so are more likely to be blocked by spam filters) and have lower open and response rates.
Marketers Slow to Respond to Problem of Blocked Email Images
Posted by
JohnH under Online Marketing
From http://www.marketingcharts.com 1438 days ago
Made Hot by: on June 18, 2008 12:07 pm
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