Marketers, Take Note: Interactive Content is Now King

Marketers, Take Note: Interactive Content is Now King Avatar Posted by lonelybiz under Online Marketing
From http://lonelybrand.com 310 days ago
Made Hot by: sophia2 on June 18, 2014 7:48 pm
Content may be king, but unless it becomes more engaging, its reign will end. That’s the trend the team at Demand Metric found in their new study “Content and the Buyer’s Journey.”

Sponsored Content


Comments


Written by tiroberts
303 days ago

Great article. I totally agree that interactive content needs to be a priority for marketers and small businesses. Content will always be a major factor, but you also have to learn how to be more innovative with your content and think outside of the box.

What would you say is the best format or platform for creating interactive content?



Written by lonelybiz
303 days ago

Thanks Ti! I think it depends on what type of content you're looking to create. I'm planning on writing a follow up piece to this with some suggestions that are specific to the type of interactive content you want to create (quiz, test, etc.). I'll be sure to share it on BizSugar when it's done.

Thanks for reading!



Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Rahul Varshneya @rahulvarshneya Helps You Get Started

If you want to know what not to do when starting a business, Rahul Varshneya is your go to guy. Of course, he can also … More
Editor's Picks

Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?