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I'm running the New Marketing Summit for the second day today, and I'm surrounded by a very intelligent group of professional marketers who have come to discern how these newer tools will drive more business for them. When I listen to the more skeptical and cynical in the crowd, I realize that we (and by we, I mean the new media, the bloggers and podcasters types) have to build our interfaces a lot better. For those of us who want to help businesses grow, it's up to us to understand how to better deliver value back to what marketing needs most: things like lead generation and search value, things like list building and market segmentation.