BizSugar.com › Online Marketing › Local SEO optimization: What to do and not to do in 2016 - infographic

SEO has so many moving components that work one day may not work well the next.

For example, you may rank well for a given keyword one day and the next month a competitor might outrank you. Google updates, its ranking factors every now and then to make things more unpredictable.

From a local SEO perspective, to rank for local search results, there is definitely a few things you can do to give you the best chance. Maintaining the accuracy and consistency of NAP (Name, Address, and Phone) listings is one such easy win. Getting good customer reviews online and making sure your citations are consistent can all help. Optimizing your on-site SEO elements like, title, URL and images can all increase search rankings and visibility.