How to find out what your visitors need? If your website is focused on one narrow topic, the visitor’s intent is pretty obvious. But what if your website features multiple topics or one very broad topic? In that case, you would want to invest some time in researching Google Analytics (or your web analytics suite of choice) data. By looking into the search queries list, you’ll find which keyword phrases people use to find your website. While many phrases will be quite predictable, you still might be surprised with some results. Additional insight can be gained from readers’ comments on your blog posts and mentions of your website on Facebook and Twitter.

Sponsored Content


Comments


Written by HeatherStone
750 days ago

Great post! In a way, what you're saying is what I've always believed..that content and affiliates work together..each supporting the other. But which is really first..I mean, should you write great content and then try to fit the affiliate link/product to the content, or the inverse, based on what your visitors are looking for? I suppose you can do both, but there's no doubt that it's a good idea to examine the analytics to see what your visitors are seeking. I'm going to archive this one for future use..Thanks for submitting to BizSugar!



Log in to comment or register here.

Learn How to Build a Firm Benefits Foundation

While health care reform hasn’t gone into full swing mode yet, your business can lay a firm foundation for 2015 by following …
Subscribe

Susan Oakes Takes the Small Business Path @m4bmarketing

After a career in big business, Susan Oakes has taken the small business path. This week's BizSugar Contributor of the … More
Editor's Picks

It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?