There are so many factors that go into a successful SEO effort that many people don't know where to begin. Yes, you need a search engine friendly Web site, pages filled with well-written copy, "authority" that comes from an aged domain, and plenty of high quality links. But none of this matters if you haven't spent enough time focused on which keywords you want to target, don't understand their worth, and don't understand the competitive landscape associated with trying to rank/get traffic from these keywords.

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