Names matter — especially when it comes to your online business.
High atop her balcony, the love-struck Juliet laments her lover's problematic surname, declaring, “A rose by any other name would smell as sweet.” While technically she's right, you wouldn't want to put Juliet in charge of your online branding efforts.
Juliet Was Wrong, Names Really Do Matter
From http://www.smbceo.com 940 days ago
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