There has been plenty of buzz in the last few weeks about Google’s over optimization penalty (the Penguin update), leaving many site owners scrambling to figure out if their site was penalized (or might be in the future) for doing “too much SEO*.” Let me point out, there is a pretty clear line between white hat onsite SEO and over optimizing a site. Over optimization includes things like keyword stuffing, aggressive exact-match anchor text, cloaking, content spam and spun articles. A white hat onsite SEO strategy would never include any of those things.
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