If your content marketing strategy doesn't have its own personality, your business won't see nearly as many results as it should. Here's why.
Is Your Content Marketing Strategy “Human” Enough?
Posted by nicolebeckett under Online MarketingFrom http://www.business2community.com 4041 days ago
Made Hot by: MarketWiz on April 10, 2013 2:24 am
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“Lisa: Thanks for your nice words! It is available on my podcast host for...”
“Love the title Martin, where is it available?...”
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
Comments
4035 days ago
This is an excellent post, and really enjoy reading it. You bring up some very valid points, but I would still say you need to have some SEO or keyword integrated naturally within content. Though at the end of the day humans are the ones that your writing for that's why it must be a seamless integration of keywords. That kind of writing take a lot of practice, skill, and hard work.
Thanks for sharing and look forward to connecting more,
Eric
4035 days ago
4035 days ago
The idea of content marketing having a specific "voice" is similar to the idea of a "human" approach to social media or a "voice" to your blog. It makes a lot of sense and I think, to some degree, can be tied to the idea of a personal brand. Customers want a connection not simply a sales pitch and I think that's what we're talking about here, making a connection with your customer. It's customer service 101!
4035 days ago
Ti