BizSugar.com › Online Marketing › Include an Opt-In Form in Your Email Messages - List Building Bank for Email Marketing

Every business is focused on building their lead lists, their customer base, their email marketing lists and their social media followers. And chances are that you’re sending out email campaigns. So you might ask, if I’ve already got the email address of the person I’m sending to, why should I include an opt-in form or link in my emails?