BizSugar.com › Online Marketing › Implementing Google Analytics for a Successful Interactive Marketing Campaign

In order to gain insight into the effectiveness of your Web site (and, ultimately, your interactive campaigns), you must have some form of Web analytics in place. While there are numerous tools available, such as those from WebTrends, Omniture and Coremetrics -- all of which will help you to track and monitor the traffic performance of your site -- you must first evaluate what level of analytics you really need. For this reason, a good place to start is with Google Analytics.