BizSugar.com › Online Marketing › I'm Not Dead: Social Broadcasting and Existential Status

More importantly, though, by participating in the conversation, you still can't control it, but you can at least take the initiative, so you're not always reacting all the time, and where at least some of the conversation starts on your terms. And of course, participation lays out the framework for those conversational channels that you can use when you actually need them.