BizSugar.com › Online Marketing › \"Illegitimate\" SEO Sentenced To 37 Months In Federal Prison For Extortion

The good thing is that the document does say not all SEOs are bad: “[A] legitimate SEO business engages in standard practices such as optimizing the underlying HTML code on a website for certain keywords that a search engine indexer, (e.g., a web crawler for Google, Bing, etc.) would associate with a given search query.”