BizSugar.com › Online Marketing › If Google Uses Snail Mail, You Should Too. Here's How.

By Megan Totka

A friend who occasionally runs an AdWords campaign received a postcard from Google in the mail the other day. He hadn’t run a campaign in a while and Google, being the ever-helpful Internet mega-nanny, was wondering how it could help out.

The interesting—and ironic—point here is that the Internet’s reigning expert in targeted online marketing regularly turns to the traditional vehicle of direct mail to promote its business. And Google isn’t the only high-tech, über web-savvy company to use old-fashioned direct mail marketing; Apple is not above using snail mail when it sees an opportunity.