BizSugar.com › Online Marketing › How Can Small Business Compete in a Highly Competitive Paid Search (PPC) Market?

There are times where it can be difficult for small business to compete in the paid search environment. As the cost of targeting keywords on venues such as Google AdWords continues to increase, many small businesses are finding it difficult to keep pace. We recently encountered a scenario like this with a client's Google AdWords campaign. The main keyword phrases they needed to target had become so expensive that not only were they only realizing a very small portion of actual traffic that could be had, they were paying exorbitant prices for each visitor. So how could they continue to get the best value out of their AdWords campaign while maintaining a small budget? While I cannot mention the company by name, I will provide as much information as I can to demonstrate how we more than doubled the effectiveness of our client' AdWords campaign by making two simple adjustments...