As marketing strategies become more complex and utilize different tactics it’s necessary for all of these tactics to come together to form one integrated campaign. Trade show marketing has long been a B2B marketing staple. For some organizations trade shows may even take up most of the marketing budget if there is a high ROI. Trade show marketing is considered to be a traditional form of marketing a business whereas social media is still somewhat “new” but that doesn’t mean that the two can’t work together or should be operated in separate silos.
Who Voted for this Story
July 20, 2015
What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …Sponsored By Aflac
Adam Connell's career didn't start out like most in the marketing field. Today, he's the operations manager for a U.K. … MoreMore Contributors