BizSugar.com › Online Marketing › How Trade Shows and Social Media Work Together

As marketing strategies become more complex and utilize different tactics it’s necessary for all of these tactics to come together to form one integrated campaign. Trade show marketing has long been a B2B marketing staple. For some organizations trade shows may even take up most of the marketing budget if there is a high ROI. Trade show marketing is considered to be a traditional form of marketing a business whereas social media is still somewhat “new” but that doesn’t mean that the two can’t work together or should be operated in separate silos.