BizSugar.com › Online Marketing › How to Write an \'About\' Page for Your Ecommerce Website

In this episode of the Ecommerce Success Show I discuss your About page. Every strong about page should answer the following questions:

What kind of company? Describe how you want your customers to see your business. Use adjectives like big, small, affordable, family owned, minority business, boutique size, luxury, exclusive, etc.
Who runs it? What are they’re credentials?
Where are you based?
What makes you special?
What are your core values?