A website redesign can be a huge undertaking and typically many parties get involved in the process. One important party to keep in the loop from the start is your SEO firm and if you don’t have an SEO firm, this might be a good time to get some guidance from an SEO consultant. It’s important to preserve as much of the search engine trust as possible when launching a new website. Making even a few mistakes can really hurt your SEO.



Comments


Written by BizRock
1287 days ago

Excellent tips how to save your SEO efforts during a URL and content changing!

Thank you for sharing!



Written by bigmoneyweb
1287 days ago

When you redesign your website, there’s a good chance that URL’s will change.  If URL’s change, you absolutely have to inform the engines where those older URL’s have moved to.  If you don’t, you can destroy your SEO power.  All of the equity those old URL’s have built up can be wiped out.  And when that happens, your rankings drop, organic search traffic drops, sales drop, revenue drops, and heads roll.  That’s why understanding all of your current URL’s is critically important. Thanks for sharing.



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