BizSugar.com › Online Marketing › How to Protect Yourself Against Negative SEO

Once upon a time there were plenty of ways to trick search engines into placing a site higher in the SERPs and these were known as black hat tactics. These days increasingly sophisticated algorithms are designed to look for and discount sites that use such methods in the interest of making the web a fairer and more useful place for us all. The side effect of this though is that we’re seeing more and more incidences of negative SEO taking place against larger websites.