BizSugar.com › Online Marketing › How To Make Your Blog a Business Asset - Trellis

Content marketing has been a buzzword for the past several years now, especially increasing in prominence in 2015 as larger businesses jump on the content bandwagon. However, many if not most companies are failing to make content marketing a true business asset that adds tangible value to their bottom line. A blog is statistically the easiest and most likely way to become successful with content marketing as a business. Here are many ways to help make your blog a business asset.