BizSugar.com › Online Marketing › How To Get Twitter And Facebook Fans

They're not your fans or followers: they're your *community*, so think of them like that instead. Incorporating your fans or followers into your brand, listening to their inquiries and making them feel like they matter by adopting their suggestions, featuring them on your page, engaging and rewarding them for being a part of your community is how you add and retain social media "followers" for the long-haul.