Over the past few days I’ve been talking with a new client whose affiliate program’s budget (let me stress: one of the top programs on a popular affiliate network) is being routinely cannibalized by trademark violators, pseudocouponers, and other types of unethical affiliates. In close to 5 years of the existence of this affiliate program they haven’t done much to prevent unwanted affiliate activity, and as a result, they’re now losing money (big money, I should add)...
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