BizSugar.com › Online Marketing › How to Create a Content Strategy Plan

Studies have shown that those companies which create a documented content strategy plan tend to do better than those that don’t. Many businesses however just don’t bother, having perhaps just a verbal plan in place or one that doesn’t vary much from week to week.

Companies that do create a documented plan tend to see more ROI from their content marketing efforts, so we’re going to take a look today at how to go about creating one.