BizSugar.com › Online Marketing › How to Carry Out Content Marketing on a Budget

It’s thought that 62% of websites have a blog, but 80% of those blogs have 5 posts or less. This suggests that many businesses consider content marketing, but then either find they don’t have the time or budget to maintain even a simple blog. However, it is possible (and desirable) to gain ROI on content marketing. A sound strategy coupled with setting goals and studying metrics is a huge part of this and research has shown that for those companies that create a documented content strategy, it’s easier to measure and prove ROI.