Our regular readers here will know, that I very much enjoy/follow/put-up-on-a-pedestal the folks over at Chitika and their research into the search world, using their own index of millions of pages. (disclaimer – we do no biz with Chitika, nor do we have any mutual clients etc. etc. – I just like their research is all!)

Chitika, for those of you who may be newbies to same, is a data analytics company in the business of on-line advertising – “…through the application of data and innovative technology in the fields of mobile, local and search Chitika has developed a vast global network that maximizes yield for both publishers and advertisers…” is how they identify themselves and once again, I’m beholding to them!

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