Lawsuits are always a last resort. However, online review sites can have a major impact on a local small business. Learn ways to gather good customer reviews, how to mitigate the impact of negative reviews online and find out how to make sure your business appears in more places online than just the review sites.
How A Small Business Can Manage Online Reviews - A Company Sues A Reviewer, And Wins!
Posted by
righthand under Online Marketing
From http://righthandplanning.com 159 days ago
Made Hot by: Squawk Media on December 16, 2012 2:14 pm
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Comments
159 days ago
I agree, lawsuits are always a last resort. A lawyer friend once told me that he knows he's found a good settlement when both sides feel they're getting the bad end of the deal. I can't imagine going through the stress of litigation in pursuit of that outcome.
I'm not a public relations professional, but I once learned the basics of crisis management as, express concern and commitment to your cause and vow to investigate further. That can calm the situation and provide time to investigate the details until you can report back with preventative measures to keep the situation from happening again.
It will be interesting to hear how others handle bad reviews because in some cases their effect on a business can be devastating.
159 days ago
I'm sure I'm not the first one to say this, but suing a customer over a Yelp review is probably a bad idea...no matter what she said. If you search around a bit, you'll find articles suggesting this building contractor is already facing a backlash as you'd expect. Standing up for your brand and reaching out to critics is one thing. Trying to silence them is another and won't help your brand much win or lose. Thanks for starting this important discussion in the BizSugar community.