Lawsuits are always a last resort. However, online review sites can have a major impact on a local small business. Learn ways to gather good customer reviews, how to mitigate the impact of negative reviews online and find out how to make sure your business appears in more places online than just the review sites.



Comments


Written by righthand
1323 days ago

Hi Heather,

I agree, lawsuits are always a last resort. A lawyer friend once told me that he knows he's found a good settlement when both sides feel they're getting the bad end of the deal. I can't imagine going through the stress of litigation in pursuit of that outcome.

I'm not a public relations professional, but I once learned the basics of crisis management as, express concern and commitment to your cause and vow to investigate further. That can calm the situation and provide time to investigate the details until you can report back with preventative measures to keep the situation from happening again.

It will be interesting to hear how others handle bad reviews because in some cases their effect on a business can be devastating.



Written by HeatherStone
1323 days ago

Hi Pete,

I'm sure I'm not the first one to say this, but suing a customer over a Yelp review is probably a bad idea...no matter what she said. If you search around a bit, you'll find articles suggesting this building contractor is already facing a backlash as you'd expect. Standing up for your brand and reaching out to critics is one thing. Trying to silence them is another and won't help your brand much win or lose. Thanks for starting this important discussion in the BizSugar community.



Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
Subscribe

Building a Small Business From Your Writing Talents

Our latest BizSugar Contributor of the Week brings something unique to the table, a business model more entrepreneurs … More
Editor's Picks


It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?