BizSugar.com › Online Marketing › Google launches Ad Manager

Google introduced a new service called Ad Manager. It gives Web site publishers more control over their ad sales and ad serving. Google's target users are SMBs. It's yet another free service; there are no fees associated with Ad Manager. Google will, however, take a commission on revenue from ads it sells on your site.

Google Ad Manager is a hosted ad management offering that can help you sell, schedule, deliver, and measure all of your directly sold and network-based inventory. It selects and places the ads with the highest CPMs --cost per thousand impressions -- into open inventory on your site.

If you're worried about working exclusively with Ad Manager, or being tied to AdSense, there's no need to worry. Google says you're always free to use other ad management and ad-serving products along with Google Ad Manager or switch to another provider at any time. You can optionally enable AdSense to deliver the best-paying ad source for each impression.