BizSugar.com › Online Marketing › Google allows marketers to bid demographically

A new targeting option is available to marketers using Google's Adwords marketing - geographical targeting. The upgrade in the system allows businesses to advertise to consumers based on age or gender.

"Demographic bidding helps you display your ads to specific gender and age group audiences on some sites in the Google content network," was written on the Adwords blog, "giving you more control over who your audience is and greater insight into how your ads perform with certain demographic groups.