BizSugar.com › Online Marketing › Google Now vs Cortana vs Siri - \"Ok Google, is there a good place for ice cream around here?\"

"We understand you" is inferred within the marketing from Google and Microsoft (Cortana) and Siri (Apple). "You can talk to us like a human and will find what you want and need" is the message to everyone with a mobile device. Stay alert to how this changes search engine marketing in a big way.