Starting your paid search journey with AdWords can seem very daunting and overwhelming. What should your end goals be? How do you know if it’s working?

Who Voted for this Story



Comments


Written by HeatherStone
327 days ago

Hi Scott,

I don't use AdWords often but would definitely suspect it is an effective method of marketing a Website, a very different approach than Search Engine Optimization marketing. On the topic of buying links, obviously this is a very bad idea and will hurt your credibility in the online community not to mention your ranking with search engines.



Written by HeatherStone
324 days ago

Agreed, Scott. It's a great starting point. I know some small business owners have great success with AdWords.



Written by ScottDudley
327 days ago

Hi Heather,

This was a guest post, and I agree with what you have said. I am not personally a fan of Google Adwords but thought it was a good guide to those that are into it.

Buying links is something that I would never do either.



Log in to comment or register here.
Subscribe

Rahul Varshneya @rahulvarshneya Helps You Get Started

If you want to know what not to do when starting a business, Rahul Varshneya is your go to guy. Of course, he can also … More
Editor's Picks

What's your take on small biz? Register and share your thoughts!
Woo-hoo! Congrats to Contributor of the Week Laura Petrolino!
Sign up for our weekly newsletter that comes out every Friday!
We'll show you ours...if we can see your... small biz videos!