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As you likely know, LookFar is not a digital marketing agency.

As important as our efforts on Twitter and on the blog are, they’re not our core service offering – custom software is. So as a result we have a pretty creative marketing stack (marstack). We just don’t want to be spending a ton of money on high-power SaaS products that have more functionality than we need at this point.

This is a roundabout way of saying that I’ve spent a lot of time figuring out how to best leverage a lot of free marketing software. For early stage entrepreneurs with tight budgets it may sound like a great idea to choose a robust solution. But you can save yourself a ton of money, and learn a lot, by using free and low cost tools.