It is quite amazing in 2012 that any company would ignore the online market. Billions of people are online interacting every day. It is well established that business is widely carried out online, harnessing the social platforms. Billions of Dollars, Euros, Yen changing hands daily online.



Comments


Written by nialldevitt
925 days ago

Nicely put, John. Most big companies that engage initially do so as a preventative rather than opportunistic measure. I think the biggest hurdle for them is in accepting that their potential for controlling the message is now so much less! This is a new reality, but many senior managers feels more comfortable by continuing to imagine a world that they once knew.



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