BizSugar.com › Online Marketing › Facebook, Twitter, other social media help drive business for small firms

Deciding which online opportunities to embrace comes down to understanding your audience.

"Go where your customers already are. Social media is not about being the first one into some new technology."

If you don't know what social media your customers are using, check it out by searching for your company name on Facebook or others.

Presenting honest information without directly trying to make a sale is an effective marketing approach using social media. Businesses should avoid using the hard sell, because participating in social media is like participating in a casual conversation.