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Facebook Introduces CPA Advertising

Facebook Introduces CPA Advertising - http://stephendarorionfacebook.wordpress.com

Posted by smallbizwoman under Online Marketing
From http://stephendarorionfacebook.wordpress.com 3740 days ago
Made Hot by: thelastword on January 26, 2014 8:28 am

Facebook is introducing CPA advertising. This stands for Cost Per Action (as opposed to CPC and CPM.) So why is this new advertising such a big deal? Stephen Darori explain, "With this new CPA option, advertisers on Facebook can now actually see – and only pay for – ads that perform well and lead to a positive ROI."

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Comments

Written by kingofcontent92
3737 days ago

Facebook is now becoming a good boy. Ad makers will surely be happy about this. A cheers to our beloved Facebook.

- 0 +

Written by lyceum
3738 days ago

So, you pay only for ads that are generating a business transaction in some form?

- 0 +

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