Recently I was taking an inventory of the integrated marketing tactics we had stockpiled in our arsenal. Engaging Web site – check. Social media – check. Email campaign – check. Print material – check. White paper…..wait, what? Major uncheck.
So I began to do some research with the help and guidance of the marketing experts at Spearhead. They reinforced what I had been learning about white papers and their role as a marketing tool.
Establishing Credibility With White Papers
Posted by effectwebagency under Online MarketingFrom http://www.effectwebagency.com 3908 days ago
Made Hot by: bizyolk on July 23, 2013 10:42 am
Who Voted for this Story
-
lyceum
-
BusinessBloggerPro
-
bigmoneyweb
-
smallbizwoman
-
erikemanuelli
-
Algernon00ps
-
tallpoppy100K
-
bizyolk
-
businessluv
-
tcamba
-
Evan Collins
-
Fulcrum
-
Llewellyn
-
ioncannon
-
tiroberts
-
Digitaladvert
-
seobromino
-
deanuk
-
MyCorporation
-
robinandy58
-
sophia2
-
ObiWantrepreneur
-
effectwebagency
-
businessgross
-
fusionswim
-
ebuzznet
-
ndtimes1234
-
kccmashpee
Subscribe
Comments