When people start talking about communication delivery as being cheap or free, it's often indicative of the amount of effort they tend to expend. This is because the perception of FREE skews how you think about the tool. It's one of those "just because you can, doesn't mean you should" things.
Email is not FREE!
Posted by
mona19 under Online Marketing
From http://marketinginteractions.typepad.com 1317 days ago
Made Hot by: on October 16, 2008 4:14 am
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