Choosing the right metric for measuring the results of your marketing efforts is easy, but if your choice falls on leads, you are probably on the wrong track. The main task of marketing teams in eCommerce is to generate leads, and provide new opportunities for sales. There is a catch here. Leads are not making money, accounts are!
eCommerce Marketing Strategy - Account Based Marketing – Part2
Posted by CERAiT under Online MarketingFrom http://www.cerait.com 2767 days ago
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