Personalized e-mails boost open rates, according to a MailerMailer study. The e-mail service provider found that personalized "subject" lines in particular increased the number of times recipients opened their mailings. The "subject" line is so important that, even when marketers have recipients' permission, the wrong line can still mean trouble.
E-Mail Open Rates Hinge on 'Subject' Line
Posted by
wontonu under Online Marketing
From http://www.emarketer.com 1552 days ago
Made Hot by: on November 14, 2007 12:21 pm
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