Dynamic & Targeted Content: Stay Competitive in e-Commerce

Posted by erikemanuelli under Online Marketing
From http://blog.crazyegg.com 3268 days ago
Made Hot by: whamowham on May 15, 2015 11:05 pm

Life in the e-commerce fast lane is tough.

E-commerce bounce rates average 33.9% and go as high as 68%. Cart abandonment rates of more than 66% add to the problems that any e-commerce business faces. The growing showrooming trend further threatens the very existence of online businesses.

But here’s the good news: Shopping cart abandonment can still be viewed as an opportunity to be harnessed. And with behavioral targeting and dynamic pricing, you can recover many of those lost sales.

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Comments

Written by airabongco
3263 days ago

Great share. I think that this is important to discuss because it is a crucial variable that plays in an online seller's profit. More than studying the statistics, we should look at why people are abandoning their online carts to look for objects offline.

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Written by CoachNotesBlog
3267 days ago

Shoppers know they can price-check and showroom to get the best deals in town (and out of town). Smart retailers — especially local stores — will do well to get on the bandwagon.

Many of them don’t know about SaaS services created for retailers so glad the author pointed that out.

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Written by lyceum
3267 days ago

Erik: I thought the Google AdSense ads are more general and services like ReTargeted are more specific.

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Written by lyceum
3267 days ago

Erik: Thanks for your reply. Do know about some examples of retargeting campaigns? How much does a retargeted ad cost, compared with a regular contextual ad from Google AdSense?

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Written by erikemanuelli
3267 days ago

An example of retargeting campaigns are the Google Adsense ads.

Wherever I go around the internet, I find the same retargeted Adsense ads, connected with my recent searches with Google.

This is pretty intrusive.

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Written by lyceum
3267 days ago

Erik: Could targeted ads come into play?

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Written by erikemanuelli
3267 days ago

Hi Martin,

yes, I guess it is part of the "Dynamic & Targeted Content" strategy.

I think that this should be done in a smart way, without pushing too much in retargeting users with ads all around internet.

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Written by previsomedia
3267 days ago

Dynamic pricing is part of personalization culture of the consumers. Offer them just that can give you an edge over your competitors.

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Written by erikemanuelli
3267 days ago

I think giving personalized and targeted offers help increasing the loyalty of your customers.

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Written by nirmalablog
3267 days ago

You have listed some helpful tools, Erik. Thanks for sharing this post for Bizsugarers!

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Written by erikemanuelli
3267 days ago

The post was written by Nadav, and it was shared by me. :)

I found the list of tools very interesting too, Nirmala!

Thanks for leaving your views.

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Written by atishranjan
3267 days ago

Hi Erik,

I did read this post and it's awesome because I got some great tools to know which I never heard of. Thanks for sharing it mate

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Written by erikemanuelli
3267 days ago

Building a completely automated ecommerce is one of my projects to be accomplished in the next future.

This post definitely helps!

Thanks for the thumbs up, Atish.

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