BizSugar.com › Online Marketing › Don\'t Make These A/B Testing Mistakes that Cost Conversions

It has been noted by more than one marketing blogger that most A/B testing experiments are conducted incorrectly. That is true. It’s quite possible your last experiment was conducted incorrectly.

In the majority of cases, A/B testing is only a start of an experiment. No analysis. No hypotheses. A pleased marketer changed the color of a button and is happy. He’s waiting for sales growth to materialize out of nowhere. In reality, gaining conversions through testing is much tougher than that.

Read & learn about common mistakes you would definitely like to avoid on your next campaign!