BizSugar.com › Online Marketing › Don\'t Get Left Behind by the New Online Advertising Standards

Entrepreneurs or independent companies that want to secure media dollars from brands and agencies need to be sure they understand the standard terms and conditions of the IAB. While these industry standard terms can seem overwhelming at first glance, they’re the best road map for anyone working on creative production or media-related activation with a major brand or agency, both domestically and globally.