Defend Yourself: Bid On Your Brand Name in PPC

Defend Yourself: Bid On Your Brand Name in PPC Avatar Posted by JohnH under Online Marketing
From http://www.conversationmarketing.com 2233 days ago
Made Hot by: on March 11, 2008 4:05 pm
If you're spending money on pay per click marketing, you must buy your brand name! Ignore those who say otherwise. Make damned sure you're bidding on the name, mispellings, and the like.
Even if you rank #1 for your own name. Do it anyway. Here's why:

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